Indonesia’s Ministry of Tourism and Creative Economy Promotes “4 AS” To Rebuild Resilience and Competitiveness After COVID-19 Pandemic

Aug 29, 2022 | Faces & Happenings

Indonesia’s Ministry of Tourism and Creative Economy is socializing the improvement of resilience and competitiveness to encourage businesses’ revival after being hit by the COVID-19 pandemic.

To achieve the goal, the Ministry has created programs that focus on “4 AS” principles: namely Kerja KerAS (hard-working), CerdAS (smart working), TuntAS (thorough), and IkhlAS (sincere). The ministry is optimistic that the 4 AS will be core values for the tourism and creative industries to rebuild their businesses and revive the national economy.

The Minister of Tourism and Creative Economy, Sandiaga Salahuddin Uno, encouraged more creative economy actors to pay attention to sustainable aspects of their work, in order to accelerate the realization of quality tourism. This was said by Sandiaga when he visited the “Kriya Kayu Rik Rok” in Magelang, Central Java, Indonesia.

Indonesia’s Ministry of Tourism and Creative Economy is socializing the improvement of resilience and competitiveness to encourage businesses’ revival after being hit by the COVID-19 pandemic.

To achieve the goal, the Ministry has created programs that focus on “4 AS” principles: namely Kerja KerAS (hard-working), CerdAS (smart working), TuntAS (thorough), and IkhlAS (sincere). The ministry is optimistic that the 4 AS will be core values for the tourism and creative industries to rebuild their businesses and revive the national economy.

The Ministry of Tourism and Creative Economy ensures that hotel and restaurant industry players throughout Indonesia are increasingly ready to implement CHSE (Cleanliness, Health, Safety, and Environment Sustainability)-based health protocol certification.

Indonesia’s Ministry of Tourism and Creative Economy is socializing the improvement of resilience and competitiveness to encourage businesses’ revival after being hit by the COVID-19 pandemic.

To achieve the goal, the Ministry has created programs that focus on “4 AS” principles: namely Kerja KerAS (hard-working), CerdAS (smart working), TuntAS (thorough), and IkhlAS (sincere). The ministry is optimistic that the 4 AS will be core values for the tourism and creative industries to rebuild their businesses and revive the national economy.

Fashion trends for Muslim women are growing rapidly in Indonesia, along with the desire to look charming with hijab. As the demand keeps increasing, local designers keep on creating various beautiful and unique Muslim women’s clothing.

Indonesia’s Ministry of Tourism and Creative Economy is socializing the improvement of resilience and competitiveness to encourage businesses’ revival after being hit by the COVID-19 pandemic.

To achieve the goal, the Ministry has created programs that focus on “4 AS” principles: namely Kerja KerAS (hard-working), CerdAS (smart working), TuntAS (thorough), and IkhlAS (sincere). The ministry is optimistic that the 4 AS will be core values for the tourism and creative industries to rebuild their businesses and revive the national economy.